California Nutrition Company Will Tell You What to Eat According to Your DNA
Over the past decades, experts have been working on developing different diets that increasing protein, eliminating fats, lowering calories. But very often the diets fail and are not so effective as was expected.
A new California-based start-up is trying to get to the root of this problem. They believe that the problem is that none of those diets focus on the dieter’s unique genetic makeup. Habit's “personalized nutrition” program would analyze a person’s DNA to create an individualized food plan and deliver those ingredients to the user’s home. The company officially launches today, with its services beginning in early 2017.
A main purpose of each weight loss diet is to decrease the number of calories a person ingests. But the company's research has shown that a main cause of failing of all diets is that the same foods can affect people in incredibly different ways--the same meal provides more calories for some and less for others. That's why it is impossible to create universal diet that works for everyone. For this reason, many scientists are turning to the idea of personalized nutrition or nutrigenomics: Analyzing our DNA to figure out what foods will make us healthiest.
Read more at popsi.com.
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