Researchers Found a Simple Way to Get People Eat More Vegetables
A team of researchers from Stanford found that people eat more vegetables when they have unusual appealing names.
The researchers conducted an experiment in the university cafeteria with seductive names to vegetables and discovered that vegetable sales rose by 25 per cent. They used such names as “sizzlin’ beans”, “dynamite beets” and “twisted citrus-glazed carrots”, which tempted students to choose these dishes.
Brad Turnwald and his colleagues say that these findings, published in JAMA Internal Medicine, make sense when you consider the psychology behind food options: “Labels really can influence our sensory experience, affecting how tasty and filling we think food will be.”
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