A new research that was a collaborative effort between the University of Lincoln, Lancaster University, and the University of Hertfordshire (all in the UK) suggests that Android and iPhone users may have different personalities.
The study included 500 participants who were asked to answer a set of questions about themselves and their attitude to their smartphone.
The results of the study showed that iPhone users were more than twice as likely to be women. iPhone users were more concerned their smartphones as a status object than their counterparts using Android. Android users were more likely to be male, older, and less interested in wealth and social status. Among key personality differences to iPhone differences, Android users displayed more honesty and agreeability.
Heather Shaw, co-lead author of the study,says: “It is becoming more and more apparent that smartphones are becoming a mini digital version of the user, and many of us don’t like it when other people attempt to use our phones because it can reveal so much about us.”
More information here.